BUSINESS MANAGEMENT & LEADERSHIP emphasizes the basic concepts of management and leadership within a business or organization. Students will investigate management issues involved in planning, organizing, leading, and controlling an organization. Topics of this course include: management functions, leadership skills, business ethics, human resource management, financial decision-making, marketing strategies, and entrepreneurship. The culminating project of this class will be the completion of a business plan, a critical component for careers in management or business ownership. This course meets CTE or general elective graduation requirements.
ENTREPRENEURSHIP provides students opportunities to determine benefits and risks of self-employment; to understand the traits and talents needed for entrepreneurship; and to learn the elements of creating a business plan. Students will explore the process of generating business ideas, recognizing opportunities, determining feasibility of ideas, securing human and financial resources, and creating marketing and management strategies for small businesses. The student will understand the role of entrepreneurial businesses in the United States and the impact on our national and global economy. This course meets CTE or general elective graduation requirements.
MARKETING IN A SOCIAL WORLD provides opportunities for students to explore the functions of marketing and the marketing mix: pricing, promotion, product planning, and place/distribution. Marketing builds a bridge between the producer and consumer to satisfy customer wants and needs while meeting organizational goals. Topics include branding, market segmentation, marketing research and target marketing. Projects and activities vary according to student interest and business and community applications. Students are encouraged to join DECA, a Career and Technical Student Organization with a marketing focus. This course meets CTE or general elective graduation requirements.
SPORTS & EVENT MARKETING provides opportunities to explore the basic functions of marketing and the marketing mix (pricing, promotion, product planning, and place/distribution) in the sports and entertainment industries. Topics include an orientation to the industry, event execution, event marketing, and legal aspects/contracts. Students complete a virtual simulation to run their own multi-use stadium while making decisions about concessions, sponsorships, pricing, staffing, and promotions. Students are encouraged to join DECA, a Career and Technical Student Organization with a marketing focus. This course meets CTE or general elective graduation requirements.
WEALTH BUILDING & FINANCIAL MANAGEMENT is a wealth building and financial management course. In this weighted course, students learn to manage their resources to make sound personal financial decisions, interpret data to develop short- and long-term budgetary plans, and develop product knowledge related to financial planning. Students will develop a financial plan that includes savings, investing, credit management, risk management, and retirement. This course may be available for articulated or dual credit at a postsecondary institution. This course meets CTE or general elective graduation requirements. Take Charge is a prerequisite.